Basmati’s unique taste and texture makes it the most preferred amongst consumers. “Basmati” is Hindi for “the fragrant one.”

Aromatic rice is the rice with a natural distinctive scent achieved through aging and is used for conventional rice recipes where it adds a touch of flavour and aroma to the meals.

Biryani is a combination of long grain and aromatic rice which not only ensures that each single grain separates when cooked but also gives and appetizing aroma.

Parboiled rice is produced by a process of soaking, pressure steaming and drying prior to milling obtaining a light yellow or amber colour which fades after cooking. When cooked, the rice is fluffy and the grains are separate.

Identified by its long and slender size, long grain rice is non-basmati rice which is carefully grown in natural climatic conditions.

Brown Rice is recommended by dieticians and nutritionists, as it’s an excellent source of vital nutrients and minerals.