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Who We Are

VisionTo be East Africa’s leading Company, satisfying Consumer needs with Consistent Quality Products.

MissionTo maximize shareholder value through innovation. Being a socially responsible corporate with a strategic intent in enriching lives of East Africans and bringing a positive change by creating value and making a difference.

NuVita

For us, everything starts with one simple ingredient: the taste.
We have never compromised on this and we never will. Everything we do is crafted with knowledge and care that’s been passed down through generations of experience.

NuVita
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Malbros represents the Founding Family and the 100-year legacy of the Malde Brothers. It serves as the Mother Brand and Seal of Quality for Mjengo Limited, one of Kenya’s largest FMCG Companies, under the leadership of Mr. Raj Malde who is a third-generation entrepreneur with an in-depth business exposure.

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Daawat

Mjengo Limited was established in 1991 with the intention to wholesale in building materials. It soon saw more potential and diversified to trading in commodities, and later emphasis on distribution of locally manufactured goods.

Daawat
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With the onset of margin depletion in the trading business & less profitability, the Company restructured its entire Business plan for sustainable business growth from 2001. More focus was given on Distribution & Development of its own Branded Products.

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Rico

Over the years with extended Brand focus, Marketing, Distribution and Manufacturing, the Malbros sub-brands have grown to become some of East Africa’s most loved Rice, Pasta and Biscuit Brands.
Malbros was awarded the ‘Superbrands’ certification in 2020.

Rico

From Our Directors

My dream was to be like my grandfather, who was a well-respected and accomplished businessman. He was a formidable man who touched countless hearts through his humanitarian efforts and is my inspiration to build this company in the footprints of his legacy.

My family’s 100-year legacy has fabricated a remarkable number of businesses such as the first Graphite Mine in East Africa, City Breweries, and a lucrative run in the fuel/petroleum industry.

Mjengo Limited is an organisation that believes in Quality without compromise, and over the last few years we have consistently developed a range of unique and innovative products that have astounded many of our competitors and stakeholders.

Malbros aims to operate and apply the best practices while being considerate of our environment. Our prospect as an organisation is to be insightful. We have a resilient portfolio of brands that each have versatile capabilities.

To successfully move forward, we are working on new opportunities to evolve our brands to provide a multinational experience across Africa.

We believe that it is only prudent for us to achieve sustainable growth by not only focusing as a profit-oriented company, but also by continuing to provide value and experiences for all our social stakeholders.

Raj Malde
Founder & Managing Director

Ritesh Thakkar
Director

Malbros’ passion is to match the world class products at affordable prices to provide to the consumer.

Having the right product in the right Market at the right price has helped our success stories in the business.
Each Business Partner is like an extended family member to us, we understand and anticipate their Market needs, “matching the right product to the right Market “

Our professionalism, coupled with a strong personal touch, enhances the probability of success at every step. Our goal is to create long-lasting Business relationships, which will translate into long-term winning strategies and exponential growth for both partners.

Producing the right product may not be enough and end all. At Malbros, we understand the Market, Our Partners and Consumers’ needs, and the Malbros management is paramount in ensuring a good match.
In our commitment, we customize and are flexible in our approach, systems, and processes; not only from Partners but also from our end, all the while keeping our underlying principles common.

We believe that the right people with the right values and specialized experience continue to ensure our success.